Leading contextual advertising providers include; Overture and Overture SiteMatch, Google AdWords, Looksmart, and FindWhat. Pricing varies and is subject to supply and demand.

NSEO is many times more cost-effective, but can be limited, depending on the subject matter, content, and popularity of a given website. Contextual Advertising offers an enormous amount of advertising opportunity. SWS recommends testing Contextual Advertising in order to first determine website onversions, customer acquisition costs, and overall profit and loss margins.

Overture and Google AdWords Overview and Methodology

Overture Overture syndicates its sponsored results to Yahoo, MSN, AltaVista, and others. SWS will create unique titles, descriptions, and landing page recommendations per keyword targeted. SWS will create unique titles, descriptions, and landing page recommendations per keyword targeted. SWS will take into consideration proven writing habits to maximize keyword click-through ratios. SWS will work with Client on assigning the most appropriate landing pages per keyword SWS will implement bidding rules to ensure Client is only bidding on keywords that produce desired ROI metrics. SWS will employ “gap-bidding” technology to ensure overspending does not occur. (Gap bidding runs real time and results in bids where the gap between bidders is only $0.01).

Google AdWords Google syndicates its sponsored results to Google, AOL, Netscape, and others. SWS creates unique titles, descriptions, and landing page recommendations per keyword targeted. SWS takes into consideration proven writing habits to maximize keyword click-through ratios. oogle drops listings that regularly fall below a 1% click-through rate. SWS will make all efforts to keep listings active. SWS implements bidding rules to ensure Client is only bidding on keywords that produce desired ROI metrics. SWS employs “gap-bidding” technology to ensure overspending does not occur. (Gap bidding runs real time and results in bids where the gap between bidders is only $0.01).

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